Monthly Archives: August 2013

The Web Design and Interactive Media Artist


Do you feel comfortable with and challenged by technology? Do you have specialized skills as an artist and technician? If so, combine your artistic ability and your techie skills with a degree in Web design and interactive media.

Web design and interactive media is a dynamic industry of integrated electronic communications running on conventional computers as well as devices such as cell phones, kiosks, MP3 players, and museum displays. As such, Web design and interactive media is an essential part of the business, education, entertainment, and scientific industries.

The field is ripe with employment opportunities for those who possess the skills to combine film, graphic arts, sound, and text to improve the dissemination of information. When you complete a Web design and interactive media degree program, you will have acquired those in-demand skills.

Web design and interactive media degree programs

Web design and interactive media coursework begins with drawing and design, digital image manipulation, animation, multimedia system design, scriptwriting, sound, and video. Intermediate courses introduce interactive media authoring, project management skills, video technology, and Web skills such as Flash and JavaScript. In advanced courses, you’ll expand your understanding of the structure and technologies of Web and interactive media products and learn techniques for designing and managing large projects.

In the Web design and interactive media associate degree program at the Art Institutes, for instance, you’ll develop a strong foundation in the field, learning to combine animation tools on Macintosh- and Pentium- based PCs. You’ll also become skilled in software applications such as Adobe PhotoShop and Macromedia Director to integrate animation, images, sound, text, and video into a complete project. The school’s bachelor’s degree program offers a more advanced understanding of Web design and interactive media. In the capstone project of the program, you’ll plan, design, and develop substantial projects, often for actual clients

You may also gain professional experience through student internships and freelance work. Once you complete your degree program, you will have compiled a professional-quality digital portfolio to showcase the skills you’ve acquired.

Web design and interactive media careers

With a degree in Web design and interactive media, you’ll be prepared for an entry-level career as an animator, creative director, digital media producer, graphic artist, instructional designer, interactive designer, programmer, project coordinator, special effects artist, or Web developer. These careers may be found in the fields of advertising, corporate communications, education, electronic games, film, law, marketing, medicine, and publishing.


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The Principles of User Interface Design in Web 2.0


It is important to consider what Web 2.0 is all about. Basically, the new generation of the web focuses on a user interface design that is easy to use and understand. One that makes online shopping super easy and keeps customers returning. Web 2.0 also makes advertising over the web easy and as problem free as possible. A few of the principles of web 2.0 design are discussed below to give you a better idea.

Anyone will tell you that Web 2.0 is significantly different from Web 1.0. There were just a lot of changes and most of them had to do with user interface web design. Boston website design now focuses on Web 2.0 practices and Boston web sites are now incorporating the tenets of Web 2.0.

Ease of Use

First and foremost Web 2.0 applications should be as easy as possible to use and the website design as a whole should promote easy interaction by web surfers. There is no need in the new generation of the web to have websites that just don’t flow well or websites that utilize Web 1.0 technology. A new web is here and it focuses on Beta versions of software to help increase usability and navigation. Web 2.0 really is all about learning how to please customers and keep them returning time and time again. Of course, this takes practice and some mistakes occur, but all of this learning will lead us into a web 3.0 world with a whole lot of knowledge and a completely new web!


Websites today are very versatile and the design is focused on the web surfer. It is important to have easy to read websites that flow from different fonts and styles to streaming video and more. When a design firm offers to design your website ask them about Web 2.0 and how they plan on designing your website so that it flows in a Web 2.0 world. Most web designers should know what you are talking about and be able to give you a quick response. Stay clear of those who don’t know what web 2.0 is!


Websites in this generation offer more features and simply make the online experience more enjoyable. That is really what Web 2.0 is all about because the more features there are the easier it will be for web surfers to get whatever it is they are looking for.


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The Meaning Behind Colors


As we endure the mood of others for both good and bad, we also endure the mood deriving from colors for both good and bad. Colors are the visual manifestation of moods placed on objects. To bear this out, notice what Jason O’Connor observed in 2005 from the article “How to Choose Your Website Colors”:


Positive: Caution, brightness, intelligence, joy, organization, Spring time

Negative: Criticism, laziness, or cynicism


Positive: Tranquility, love, acceptance, patience, understanding, cooperation, comfort, loyalty and security

Negative: Fear, coldness, passivity and depression


Positive: Steadfastness, courage, confidence, friendliness, and cheerfulness, warmth, excitement and energy

Negative: Ignorance, inferiority, sluggishness and superiority


Positive: Royalty, sophistication, religion

Negative: Bruised or foreboding


Positive: Monëy, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness

Negative: Envy, greed, constriction, guilt, jealousy and disorder


Positive: Dramatic, classy, committed, serious

Negative: Evil, death, ignorance, coldness


Positive: Pure, fresh, easy, cleanliness or goodness

Negative: Blind, winter, cold, distant

From the above list of color associations, can you see how the descriptions for the colors would change according to where you live? The descriptions (associated with colors as illustrated above) are subjective to change and may differ for each culture and subculture across the world.

Even though red was not mentioned, studies have shown that it is the love-hate color. Even in the animal kingdom, studies show that bugs flash their red body parts to warn their enemies.

We react to colors and associate them to memories, objects, people, and places. In part, this may have something to do with how colors throw off wavelengths. Environmentally speaking, we can’t see sound waves, but we can hear them. Normally, we can’t see heat waves, but we feel them. With color waves, we don’t hear or feel them, but we see them. There are other considerations we need to remember about colors too.

Colors have a voice. James Stockton, the author of Designer’s Guide to Color (1984) wrote: “The many psychological aspects of color often seen more emotional and personal than scientific and determining agreement in reactions to colors is sometimes difficult. . . The ‘voice’ of a color depends largely on the colors that are place next to it. . .” The expression of the “voice” of colors really appeals to me, because this is what I see too.

If the colors could speak, they would. Colors are wavelengths; we just can’t hear them. Again, colors do make sound and do have a voice, we just can’t hear them. This is why, our color choices for our home and décor, our cars, and clothing speak volumes about us. We are compatible with the sound waves emanating from our choice the colors that surround us.

Colors are used as non-verbal communication in every aspect of our lives whether we realize it or not. Sometimes the color expressions are so powerful that the influence of color can be louder than the spoken word. (Revised 2/16/2006)


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